SHI International — Innovation Heroes

The engagement: Full-service B2B podcast production and paid promotion. 70+ episodes. 7 seasons. #1 on Apple Tech Chart USA (Nov. 2025)

The challenge SHI has access to world-class technology leaders — the kind of guests most B2B podcasts would kill to book. But the internal team didn't have the bandwidth to turn that access into a great show. They needed a production partner who could handle everything except the interview itself, and a promotion strategy that matched the quality of the guest list.

What I did Took over full production — strategy, booking, recording coordination, editing, social assets, and distribution. Built a promotion engine around the show, including a paid campaign through MowPod and a repurposing system that turns each episode into multiple social video assets for LinkedIn.

The results

#1 on Apple's USA Technology Chart

1,000% listener increase from the MowPod promotion campaign

20,000 downloads in two days during that push

Podcast-derived social videos get 3–4x more engagement on LinkedIn than SHI's static content

50–60 hours saved per season for the host

Client quote "Pilgrim does the heavy lifting… so I can focus on interviewing our guests. The team saves me 50–60 hours a season." — Ed McNamara, Director of Communications & Marketing, SHI International