Here is one of my latest creations for De'Longhi. Custom graphic assets designed for an influence...

Here is one of my latest creations for De'Longhi. Custom graphic assets designed for an influence...Here is one of my latest creations for De'Longhi. Custom graphic assets designed for an influence...

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Max Gaspard

• Nov 19

Here is one of my latest creations for De'Longhi. Custom graphic assets designed for an influencer event, aimed at presenting the brand and highlighting the launch of the Specialista Arte machine. The graphic concept is built around iconic Italian hand gestures, creating a playful and expressive visual language that celebrates the brand’s heritage while highlighting the product experience.

Jitter coffee Art Direction Adobe Suite Figma Brand Design Creative Strategist socialmedia

Ezra Adamu

• Nov 21

Super cool 👏

Celia I BEFAR Productions

max

• Nov 19

Super niiiiiiice 🙌

MA Rakib Khan

• Nov 19

Clean and elegant!

Said Rouah

• Nov 19

Great work max

Andi Gola

pro

• Nov 19

That hat should be sold online.

Max Gaspard

• Nov 19

totally agree 😊

fatemeh talebi

• Nov 19

love the vibe😍

Juan Ignacio Padin

• Nov 19

Very well done! Love it!

shamas ali

• Nov 19

That is brilliant! Using iconic Italian hand gestures is the perfect, playful tie to De'Longhi's heritage and product experience.

Which single hand gesture was the most challenging to design while still making it feel premium and elegant enough for the De'Longhi brand? Also,...

Max Gaspard

• Nov 19

Thank you so much! To answer your question, I focused on the kind of gestures you’d naturally see in an Italian café; like when someone walks in and uses a small, sharp gesture to ask for something strong, such as a ristretto. Regarding gestures directly tied to the machine,...