Maybe it’s time to stop treating social as an afterthought 👀 Brand strategists and designers, wo...Maybe it’s time to stop treating social as an afterthought 👀 Brand strategists and designers, wo...
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Shloka Motta
pro
• Oct 10
Maybe it’s time to stop treating social as an afterthought 👀 Brand strategists and designers, would love your take on this 💭
I was recently talking to a founder about brand voice and messaging, and how hard it is to maintain across socials.
We looked back at one of the brands we built, comparing the original strategy with how it communicates today. It felt great to see it still hold up, but that isn’t always the case.
More often than not, social strategy isn’t really considered while building the brand identity, and I keep wondering if that still makes sense today. How early do you bring it into the brand building process?
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