some visuals from iki, a matcha shop i’m currently working on 🍵 one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel. from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world. still exploring, but i’m really enjoying where this is going.

the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart

A founder ask me for a feedback on there product, so i started reviewing the healthcare app, and something felt off.

The website felt warm and welcoming. You could tell there were real people behind the brand.

But once you opened the app to sign up, that feeling was gone.

And honestly, for something as personal as healthcare, that matters. People need to feel comfortable before they trust you with their health.

So I worked on the onboarding screen to bring that feeling back.

Nothing complicated. I added a human touch through imagery and kept the screen simple, while making the app feel more connected to the website.

Sometimes, it's not about adding more to a screen. It's about making what's already there feel right.

Which would make you more comfortable signing up:

Before or After?

Good catch on the disconnect between the website and signup flow. Carrying that human warmth into onboarding feels especially relevant for healthcare. Have you had a chance to test the redesign with new users?