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I am excited to share a recent case study project I worked on for Spruce.
Unlike a traditional case study production, this project focused on creating a strong visual story using webcam-recorded interviews and limited source material. The goal was not only to deliver an engaging final video, but also to develop a scalable structure that could be applied to future case studies.
I created an editing framework designed to bring consistency, clarity, and visual interest to each story. Through thoughtful editing, motion design, and creative use of available assets, I transformed simple recordings into a polished and professional case study format.
This project highlighted the importance of creating adaptable storytelling solutions that can deliver strong results, even when working with limited resources.
LET'S TELL STORIES TOGETHER-
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Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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