Built this landing page in Framer for a German AI payroll platform using something I call "human-...Built this landing page in Framer for a German AI payroll platform using something I call "human-...
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Manuel Dieguez
pro
• Oct 17
Built this landing page in Framer for a German AI payroll platform using something I call "human-first storytelling."
The challenge? Payroll professionals are naturally skeptical of AI. They don't want to feel replaced, they want to feel empowered.
So instead of leading with tech specs, I started with their daily struggles. Then showed how AI actually solves them through an interactive bento grid that lets visitors explore features at their own pace.
The storytelling flows from pain points to solutions, making complex AI feel approachable while still showcasing all the technical capabilities.
What's your take? Does this storytelling approach make AI feel more trustworthy for traditionally conservative industries?
Completed work
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Maruf Ahmed
• Oct 17
@Manuel Dieguez nice work
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