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KSh 22M in annual procurement spend across 5 companies, and nobody knew where it was going. Until we looked.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just updated the case study for a project we did earlier this year for billionaire Nikhil Kamath, Check it out and lemme know what you think ✌🏻
AI tools. BIIM platforms. EdTech launches. Social commerce infrastructure. 🌍
The briefs keep changing. The standard doesn't.
Every one of these products needed to earn trust in under 8 seconds — with buyers who are skeptical, busy, and comparing three other options in the next tab.
That's not a design challenge. That's a conversion challenge.
And conversion challenges don't get solved by making things prettier. They get solved by making things clearer — faster — with every element doing exactly one job.
Strategy before aesthetics. Architecture before visuals. Every time. ⚡
500+ projects. 10+ countries. The bar doesn't drop.
→ Recent work at my profile.
A founder paid us for a brand last year, six months later he told me what he actually bought and it had nothing to do with the logo.
Before us, every homepage edit was a meeting, every deck went three rounds because nobody agreed on what the company sounded like. Sales told one story that the product page told another and they weren't fighting about taste. They were fighting because no one had made the call.
That's what you buy when you buy a brand, a decision specific enough that the next hundred small choices stop landing on your desk, who it's for, what it sounds like, what it will never say.
He said the real change wasn't the new site it was that his team stopped relitigating who they were every Tuesday.
The brand became the tie-breaker, you install it once and it keeps making the call when you're not in the room.
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