Transform Your Vision: SPLIT Energy Drink Branding Design

Transform Your Vision: SPLIT Energy Drink Branding DesignTransform Your Vision: SPLIT Energy Drink Branding Design

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Stephanos Gibbs

• Apr 16

SPLIT is a conceptual energy drink brand built around transformation, rupture and rebirth.

The identity explores a world where consumption is not passive, but catalytic, triggering physical and psychological evolution. The visual language merges organic mutation with industrial decay, creating a product that feels alive, unstable and charged with potential.

The project spans packaging design, campaign imagery and merchandise, forming a cohesive system where branding, narrative and worldbuilding operate as one.

Developed through a hybrid workflow combining AI generation and detailed compositing in Photoshop, with a focus on material realism, lighting control and tactile surface detail.

Brand Design Creative Direction Graphic Design Adobe Photoshop Midjourney

Daniel G Bright

max

• Apr 12

Most brand designers start with visuals. I start with strategy.

Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.

Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.

Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.

Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.

The tools changed but the principle didn't.

aitools howto creativeprocess

Juan Jones

• Apr 12

Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?

Daniel G Bright

max

• Apr 12

Recharging for this week has been amazing and I can’t wait for OFFF Barcelona.

Anybody coming as well?

Brand Design Logo Design Web Design

Amrina Khan

• Apr 13

Impressive

Atelier Binti

• Apr 12

Upload a hand-drawn sketch and a brand reference image. From the Hand returns four production ready SVG illustrations in distinct rendering styles. Each one drawn from your sketch, styled to your brand. The four main cultural presets are registers brands can use for a scalable illustration system across different use cases: 1. Brand identity extensions

2. Campaign asset generation

3. Design system illustration libraries

4. Concept testing before commission

5. Seasonal and content-at-volume work Examples below.

Try it here: app.flora.ai/techniques/from-the-hand