Personal Trainer Brand Identity and Logo Design for RNPTPersonal Trainer Brand Identity and Logo Design for RNPT
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Sam Anthony
• Oct 16
Robbie Noonan is my own personal trainer and a wonderful friend, so when he needed a brand of his own I jumped at it. I designed the RNPT logo and a full brand guidelines document, built around an energetic colour palette we refined together over several rounds until it felt right.
The brief was a brand that felt professional but not exclusive of any person. Not too strong-man, not too dancy. Something that could work with anyone who wanted to train with him.
We worked insanely closely on it, with several bouts and rounds of revisions and changes. The colours took the most work by far. We continually revisited them until we finally landed on the energetic teal and orange palette that now defines the brand.
I delivered the RNPT logo and a full brand guidelines document covering colour, typography, iconography, photography and web design - a clear identity and the tools to keep it consistent.
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