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Built from nothing but squares.
Started as a pencil sketch, finished on a grid.
This mark began on paper with loose, blocky shapes. Once the form felt right, I rebuilt it in Illustrator on a strict square grid so every step, gap, and corner lines up. Pathfinder merged the pieces into one solid shape, then I adjusted the spacing by eye until it held up from favicon size to large format.
The stepped form feels digital without chasing a trend. It's flat, one color, and works on dark or light backgrounds, in print or on screen.
let’s build your next logo design project together! 🚀
Spacing by eye on top of a strict grid is a nice tension. Did you keep one square module for the whole mark, or did the gaps end up needing their own smaller unit?
I started with the strict one square module, but the gaps ended up being completely spaced by eye. Trusting the eye over the grid allowed the mark to feel less rigid and more dynamic. The grid established the structural foundation, but optical alignment took over to finalize the tension.
Letting the eye overrule the grid is usually where a geometric mark stops feeling like a template. Did you check how the uneven gaps hold up at favicon size, where they can start to read as mistakes?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
Great work it feels really minimalistic and professional great job ❤️❤️🔥🔥
Rejected logo concepts exploring collaboration, shared expertise & working side by side
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍