Studio Noor is a high-end solo hair sanctuary founded by stylist Noor van Dijk in Amsterdam, offering bespoke one-on-one appointments with an unhurried, quiet-luxury ethos.

The Problem: In hair styling, a cut takes 45 minutes while a dimensional balayage takes nearly three hours. Standard booking systems have zero visual context on what clients actually want, forcing customers to guess service names from a rigid drop-down, resulting in mismatched time blocks, blown schedules, and hours of chaotic DM consultations for small salon owners. We want to make it easier for customers to get exactly what they need in a zero-friction experience.

The Solution: Studio Noor solves this with a multimodal AI concierge that supports customers and salon owners: clients simply drop in a conversational request or even an inspiration photo. The system identifies the required treatment, locks in the exact time block needed, books with just a name and email in 30 seconds, and delivers a complete stylist prep brief before the client ever sits in the chair.