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A storytelling-focused article exploring how powerful narratives help brands connect with audiences, create emotional engagement, and communicate their message in a memorable way.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Social Media & Paid Media Strategy Tre Sorelle
I supported Tre Sorelle, a Saudi luxury fashion brand, with social media growth, paid media planning, audience research, competitor research, and organic community engagement.
What I worked on
Paid Media Strategy
Built a structured audience-testing approach for GCC markets.
Planned separate age-group ad sets to identify stronger audience segments.
Supported TikTok Traffic campaign setup, including targeting, placements, budget and creative configuration.
Reviewed creative performance signals such as views, engagement and play time to inform creative testing decisions.
Assessed Meta Business access and tracking requirements and identified issues preventing Instagram ad setup.
Audience & Competitor Research
Researched luxury, modest-fashion and abaya audiences across the GCC.
Analysed competitor positioning, content styles, visual presentation and engagement approaches.
Identified opportunities for Tre Sorelle to strengthen its organic presence and connect with more relevant audiences.
Organic Growth
Started strategic community engagement by researching relevant fashion audiences and conversations.
Engaged with relevant users through existing community conversations rather than relying on mass or artificial engagement.
Focused on building genuine awareness and identifying potential customers and advocates.
Tools
TikTok Ads Manager · Meta Business Suite · Shopify · Instagram · Canva · Google Sheets · Google Docs
Project focus
The overall objective was to create a more structured approach to brand visibility, audience growth, engagement, website traffic and future customer acquisition, while using research and performance data to guide decisions.
Great strategy work! 👏
Short Video Concept & Social Media Copy for Home & Interior Brands.
Creating aesthetic video concepts and engaging captions designed to elevate lifestyle brands, highlight cozy interiors, and connect with design-conscious audiences.
Services: Social Media Copywriting | Video Content Creation | Brand Storytelling
A high-energy AI-generated video created to capture the excitement, personality, and atmosphere of a live conference experience.
I combined realistic AI visuals, dynamic character animation, cinematic camera movement, and fast-paced editing to create an engaging piece that feels spontaneous, social-first, and entertaining.
The goal was to turn a conference setting into a memorable visual story while keeping the content energetic and attention-grabbing from the opening frame to the final shot.
videoeditorAI Video ProductionContent CreationVideo EditingaivideocreationCapCutGoogle FlowHiggsfield AI
Really nice👍