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Website Copy Optimization: I improve existing website copy by refining messaging, structure, and calls-to-action to increase clarity, engagement, and conversions.
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The hardest part of redesigning my own site wasn't the design.
It was deleting the copy I wrote a year ago and admitting it sounded like nobody in particular.
Rebuilt the whole thing. Case study below.
Deleting a year-old version of yourself is honestly the hardest part of any self-rebrand, copy included. What made the old lines feel so anonymous in hindsight, was it the tone or just that it was written for nobody in particular like you said?
Google's AI cited my client's LinkedIn post 11 times last
month.
He wasn't writing for you. He was writing for ChatGPT.
Profile views tripled anyway. Inbound doubled.
If you're a consultant or founder posting three times a
week, getting likes, and still waiting on inbound, this is the ranking game
you're not playing.
AEO. Answer Engine Optimization.
Someone types a question into ChatGPT Search or Google AI
Overviews. The answer comes with sources. LinkedIn posts are on that list.
Semrush ran 325,000 prompts. LinkedIn showed up in 14% of
ChatGPT Search answers.
Most of those citations went to individual profiles, not
company pages. Half came from accounts under 10,000 followers.
Quotability beat follower count.
What gets quoted (steal this):
1. One question per post
→ Line one is the
exact question a buyer would type into ChatGPT.
2. A plain-English definition inside 3 lines
→ AI lifts clean
sentences. It can't quote a vibe.
3. Your own dated numbers
→ "11
citations in August" gets cited. "Great results" doesn't.
4. A headline + About section that claim the topic
→ The model checks
who's talking before it trusts the post.
Check yourself in 5 minutes: type your ideal client's
question into ChatGPT Search and scroll the sources. If a competitor's post is
there and yours isn't, that's your next topic.
The feed forgets your post in 5 days. An AI citation keeps
answering for you for months.
(I'll say the uncomfortable bit: I think AEO beats the feed
algorithm for inbound by 2027. Most coaches selling algorithm hacks won't like
that.)
Two years from now: does a ChatGPT citation beat LinkedIn
reach for inbound, or is AEO just SEO in a new hat? Pick a side.
-- M Aadil A.
