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E-commerce Sales Analytics Dashboard - Power BI | ₹3.27M Revenue Tracking
Client Problem:
2K customers, 8K orders in Excel. Owner had no idea which products actually make profit, which category drives customers.
Dashboard Solution - 6 KPIs + 6 Visuals:
Top 3 Sales: Tablet ₹0.53M | Laptop ₹0.48M | Monitor ₹0.47M
Bottom 3 Sales: Phone, Chair, Printer - Clear underperformers to discount
Sales by Category: Office Supplies ₹1.19M leads Furniture & Electronics
Customer Mix: Electronics 34%, Office 33%, Furniture 33% - Balanced
Cost Price by Category - 39% Office Supplies cost
Review Rating by Payment: Credit Card 29% top, Debit 22% - Improve COD experience
KPIs at Bottom:
Total Sales ₹3.27M | Customers 2K | Margin 30% | Qty 8K | Profit 980K | AOV 1.81K | Rating 3.0
Impact:
Client stopped pushing low-margin Phone/Chair, focused on Tablet/Office Supplies. Increased profit from 30% to 38% in 45 days
Tools: Power BI, DAX, Sales Analytics
For: E-commerce, Retail Stores, D2C Brands.
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