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Local service businesses were spending money on ads with no system to catch, qualify, or convert the leads those ads generated. Money in, nothing out.
I built the full pipeline: targeting, creative, landing flow, CRM, and follow-up sequences.
What I Built
Paid Media Architecture
Ran 5 Meta Ads campaigns in parallel across multiple service verticals
Designed and tested ad creative, audience segmentation, and budget allocation
Achieved $3.61 cost per lead across 22,000+ reach and 35,000+ impressions on under $200 total spend
Funnel and CRM Pipeline
Built landing pages optimized for lead capture, not just clicks
Set up a CRM pipeline with automated lead routing so no inquiry fell through the cracks
Designed follow-up sequences that converted leads into booked appointments
Results
1,800+ total leads generated across campaigns
$3.61 average cost per lead
28 appointments booked in a single 30-day window
300% return on ad spend
+140% increase in website traffic
+30% increase in bookings month over month
This wasn't about running ads. It was about building a system where every dollar spent had a clear path to revenue.
Timeline: 2024 - 2025
Client: Local Service Businesses (Anonymized)
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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