Halfway through the daily design lessons, and this one was a biggie for me — the importance of storytelling in presenting designs. Day 04 - Bring them on the journey People connect with intent, not mystery. If you jump straight to presenting designs, you're hiding depth in your work. Share the opportunity, what got in the way, and where you are now. A designer sells their thinking, not just the result. Lift the curtain and let others see the process behind the work. That’s what has them buy into your vision.