Unlock Effortless Website Copy with Client Insights StrategyUnlock Effortless Website Copy with Client Insights Strategy
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Arushi's avatar
pro
1d
Here's something we do at the start of every website project that saves a lot of back-and-forth later.
We ask the client to send us:
The last five questions prospects asked on sales calls.
The main objection or hesitation clients had before signing.
One sentence they'd use to describe what they do to a friend.
It takes them 30 minutes. And it gives us 80% of what we need for the homepage.
The questions become the FAQ. The objection becomes a trust-building section. The sentence often becomes the headline.
That's how the best website copy is not invented, but found.
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