Fixing a Cash Flow Gap for a Growing Business Problem: A growing service-based business was profi...Fixing a Cash Flow Gap for a Growing Business Problem: A growing service-based business was profi...
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Fixing a Cash Flow Gap for a Growing Business
Problem: A growing service-based business was profitable on paper but constantly short on cash — invoices were paid late, and expenses were outpacing incoming revenue.
Approach:
Built a 13-week cash flow forecast to spot the exact weeks where shortfalls would hit
Restructured payment terms (upfront deposits + shorter invoice cycles) to speed up receivables
Identified 2 non-essential recurring expenses to cut or renegotiate
Set up a simple cash reserve rule (holding back a % of revenue each month) to build a buffer
Result: Projected cash flow stabilized within 60 days, removing the constant risk of missing payroll or vendor payments — giving the owner room to plan growth instead of firefighting.
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