The orange-and-black system has real presence, and the mobile frames show the hierarchy holding together rather than just shrinking. The clear CTA placement is a smart counterweight to the oversized hero type.
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
The mood-capture direction feels more distinctive to me—the layered cards give the memory context real personality. I’d keep the summary drawer as a quick-glance fallback for returning users.