A Quiet Editorial Landing Page Concept for Cloud Flow SneakersA Quiet Editorial Landing Page Concept for Cloud Flow Sneakers
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I asked myself: if I were the design head at a sneaker brand launching a new shoe, how would I market it?
Most sneaker launches are loud, with hard cuts, heavy type and hype. I wanted to try the opposite. Cloud Flow is a quiet runner, and the site should feel the way the shoe is meant to feel.
The idea
The product is soft, light and calm, so the whole page is built around that. The name suggested clouds and air. The mood is late-night editorial: a dark page, the shoe lit like a gallery piece, and plenty of space around it. Self-initiated concept. Designed and coded by hand in HTML, CSS and JS. Tags: #WebDesign #Sneakers #LandingPage #MotionDesign #UIDesign #Branding
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