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What if a newsletter felt more like a magazine than a marketing email?
This concept campaign was created for Pulse Theory, a fictional wellness and performance publication.
The goal was to increase engagement by transforming a traditional newsletter into an editorial experience. Instead of promotional content, readers are guided through curated stories on recovery, performance, mindset, and wellness.
The result is a content-first email designed to keep subscribers engaged, increase click-through rates, and strengthen long-term audience loyalty.
Services:
✦ Newsletter Strategy
✦ Editorial Copywriting
✦ Email Design
#EmailMarketing #NewsletterDesign #WellnessMarketing #ContentMarketing #EmailCopywriting
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Content Writing & Translation - High Converting Content
what about it?
I missed the era when the web was full of weird, unexpected, cool websites (remember StumbleUpon?)
So I built a vending machine to bring it back.
Insert a coin. And it spits out a random holy-crap-this-is-so-cool website:
https://vendingmachine.lol🧃
中毒性の高いインターネット在中。警告はしたぞ。HIGHLY ADDICTIVE INTERNET INSIDE. YOU’VE BEEN WARNED.
I think one of the strangest parts of doing your own thing is realizing how much of the work happens in your head.
The planning.
The second-guessing.
The “maybe I should try this instead.”
The random idea that shows up when you’re supposed to be doing something completely different.
Sometimes the actual work is the easy part.
Anyway, I’m figuring things out, trying new spaces, meeting new people, and seeing where things go.
Hello, Contra 👋
