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What if a newsletter felt more like a magazine than a marketing email?
This concept campaign was created for Pulse Theory, a fictional wellness and performance publication.
The goal was to increase engagement by transforming a traditional newsletter into an editorial experience. Instead of promotional content, readers are guided through curated stories on recovery, performance, mindset, and wellness.
The result is a content-first email designed to keep subscribers engaged, increase click-through rates, and strengthen long-term audience loyalty.
Services:
✦ Newsletter Strategy
✦ Editorial Copywriting
✦ Email Design
#EmailMarketing #NewsletterDesign #WellnessMarketing #ContentMarketing #EmailCopywriting
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed a clean, modern, and responsive business website concept to showcase services, build trust, and help businesses attract potential customers.
Not only is the design clean, but you also did a great job making sure it works well across different devices with a responsive design.
An idea sparked by a billboard on one of my morning walks turned into GET NAKED. ☕️
A speculative campaign for NAKED Coffee, exploring what happens when coffee meets fashion, culture and a little everyday indulgence.
I wanted to create something that felt as much like a fashion editorial as a coffee campaign, bringing together bold imagery, playful copy and motion to tell a cohesive brand story.
From concept and copywriting to creative direction and art direction, this was a lovely opportunity to explore an idea simply because it inspired me.
GET NAKED.
An independently conceived campaign, not commissioned by NAKED Coffee.
Check it out
Portfolio note: Shakehand, my AI cold-email platform.
The feature I thought would sell it: AI-personalized sequences. The feature that actually mattered: deliverability. SPF/DKIM/DMARC monitoring, warmup, inbox placement. Nobody cared how smart the emails were until they reliably landed in Primary.
Lesson I keep re-learning: the unglamorous infrastructure IS the product. AI is the demo. Reliability is the sale.
Agree. The best sequence is worth nothing if it lands in Promotions or spam. Gmail and Yahoo made it harder in 2024: bulk senders now need DMARC and one-click unsubscribe. Curious how Shakehand handles a brand new domain: does it cap daily sends during warmup automatically, or leave that to the user?
