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Working on a branding project for a modern fertility clinic focused on creating a calm, premium, and reassuring experience for patients 🤍
Designing the brand across web, print, and social touchpoints with a soft visual direction rooted in care, trust, and hope.
#BrandIdentity #HealthcareBranding #CreativeDirection #WebDesign #GraphicDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Which WANDER logo would you choose?
A travel brand doesn’t just need a logo —
it needs a visual identity that makes you want to explore.
So I explored 2 different directions for the same brand
Bold & Minimal
Vote in the poll.
And Tell me what made you choose it in the comments.
#LogoDesign #BrandIdentity #GraphicDesign #LogoInspiration #VisualIdentity
11 voted
92%
1 voted
8%
12 votes
Closed
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
Simple, clear, and brand-ready.
A small part of the development of the Waizen Sports identity began through rigorous exploration—testing grid structures, display types, and geometric variations to find the exact intersection of industrial force and athletic agility.
The custom wordmark integrates a hidden, negative-space "z," embedding the brand’s core ethos—seeing the invisible—directly into the typography.
The abstract symbol reinterprets the number 1 into a sharp, abstract, and dynamic standalone mark built for performance.
Anchored by a high-contrast palette of deep plum and electric yellow, the resulting system is minimal, distinct, and uncompromising.
Two questions for the designers in the room:
Do subtle, hidden design details like a negative-space "z" actually elevate a brand?
Unconventional color pairings like plum and yellow: a stroke of visual genius, or a risky move that alienates traditional sports branding?
