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Identity & Campaign Design — Give Them a Smile 8 💡
Conception visuelle complète pour la campagne caritative « Give Them a Smile 8 ».
Mon intervention :
Direction Artistique : Création d'un univers visuel fort, accessible et orienté action.
Déclinaison de formats : Conception d'une série de visuels harmonieux (Appel à dons, Objectifs chiffrés, Appel à bénévoles).
Hiérarchie de l'information : Traitement typographique pensé pour capter l'attention sur mobile en moins de 3 secondes.
📌 Besoin d'une direction artistique sur mesure pour vos campagnes marketing ou sociales ? Parlons-en en message privé.
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🚀 NOON — Human by Design | Envato Challenge
I am glad to present my entry for the Envato Human by Design Challenge!
I created NOON, an imaginary premium cold brew coffee brand which I designed fully through Envato AI.
The main idea I changed creatively was the direction of the project. In contrast to a dynamic, energetic coffee advertisement, the NOON concept focuses on peaceful concentration, slow paces, clean visuals and premium branding around “Slow Brew. Clear Mind.”
I think this project is the example of how AI designs the idea and human creativity interprets it. Thank you to the Envato team for running the contest! Good luck to all participants!
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#EnvatoChallenge #HumanByDesign #EnvatoAI #EnvatoElements #BrandIdentity #Branding #GraphicDesign #LogoDesign #PackagingDesign #MotionDesign #CreativeDirection #VideoProduction #AIDesign #Storytelling #CoffeeBranding #CreativeWorkflow
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Envato Challenge: Human by Design
Con este proyecto quise explorar cómo la creatividad humana y la inteligencia artificial pueden trabajar juntas para dar vida a una idea.
Creé el concepto visual del comeback de una artista ficticia llamada LÉA, incluyendo la identidad de su nuevo álbum Bloom y el diseño de su lightstick oficial. Aunque el artista no existe, el objetivo fue construir una experiencia que se sintiera auténtica y creíble.
Durante el proceso utilicé las herramientas de IA de Envato para explorar conceptos, generar referencias visuales y acelerar la fase de ideación. Sin embargo, la dirección creativa, las decisiones de diseño, la narrativa y la identidad del proyecto fueron resultado de mi criterio como diseñadora.
Las herramientas pueden generar posibilidades infinitas, pero somos las personas quienes les damos intención, coherencia y significado.
