Great beauty campaigns don't just showcase products; they create an experience.
For this Umberto Giannini project, I focused on product presentation, smooth transitions, and engaging visuals to bring the haircare collection to life.
What makes a beauty product video stand out to you: the editing, visuals, or product presentation?
The pale blue puffer under the cold runway light fits the Frost idea perfectly, and the beard adds real character. Did you keep the same face across all the shots?