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Project Overview:
A promotional New Year email copy designed for a fitness and wellness brand (IFITNESS). The campaign focuses on driving direct sales for apparel and gym packages by leveraging seasonal resolution motivation and an exclusive discount offer.
Key Highlights & Strategy:
Seasonal Motivation Hook: Capitalized on New Year fitness goal-setting to immediately connect with readers' personal health aspirations.
Incentive Framing: Highlighted a clear 30\% discount alongside a high-value bonus (free gym instructor on orders over 40,000 Naira) to boost average order value.
Urgency & CTA: Built momentum toward a direct web link CTA using scarcity and limited-time messaging to maximize click-throughs.
Skills Applied:
Direct-Response Copywriting, Promotional Email Marketing, Offer Framing, Consumer Engagement.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Professional copywriting and product descriptions crafted for a modern hair care line. This project focuses on highlighting natural ingredients, nourishing hair routines, and clean beauty standards to engage audience trust and drive sales.
AI Product Advertisement for Ontos Running
I created this AI-generated fashion and lifestyle advertisement concept for Ontos Running, showcasing their running apparel and cap in a clean, premium lifestyle setting.
The goal was to demonstrate how AI can transform product photography into engaging, brand-focused visual content without requiring a traditional photoshoot.
Creative Direction
- Premium athletic lifestyle aesthetic
- Photorealistic AI-generated visuals
- Product-focused storytelling
- Consistent product branding and colors
- Lifestyle positioning designed for social media advertising
- Clean, modern visual composition
I used Ontos Running's actual product imagery as visual references and incorporated the products into a lifestyle campaign featuring an AI-generated model.
This project demonstrates how I can create AI-powered product advertisements, UGC-style content, social media creatives, and lifestyle campaigns for fashion, fitness, and e-commerce brands.
Tools & Skills: AI image generation • AI video generation • Product advertising • Creative direction • Visual storytelling • Social media ad creative
Project Overview:
A high-urgency, direct-response email copy designed for an e-commerce brand's 48-hour flash sale. The campaign was structured to drive immediate action, increase open rates, and maximize conversions within a tight timeframe.
Key Highlights & Strategy:
Urgency-Driven Hook: Used clear time constraints and real-time urgency in the subject line and opening hook to compel immediate reads.
Scannable Layout: Formatted key incentives using bold headers, quick bullet points, and high-value benefits (60% discount + limited stock warnings) so readers could digest the deal instantly on mobile.
Action-Oriented CTA: Positioned direct call-to-action prompts paired with exact deadline details to reduce decision friction and push readers to the store before stock ran out.
Skills Applied:
Direct-Response Copywriting, E-Commerce Email Marketing, Promotional Strategy, Conversion Optimization.
