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When I started on ACME, I kept coming back to one idea: convergence. It's an AI/DevOps brand, and I wanted to skip the usual circuit-board clichés and find something that felt smart without overexplaining itself.
I started sketching with triangles — sharp, directional, technical. Arranging six of them together created a hidden six-pointed star in the negative space. That was the moment it clicked.
I built the mark on a tight grid so it'd hold up at any size, then landed on a deep teal paired with electric lime — grounded but energetic, and different from the usual SaaS blue.
For the wordmark, I flattened the top of the "A" to echo the triangles, tying the logo and lettering together.
Last step was just living with it — dropping it onto a phone home screen, a social profile, a landing page — to see it work in the real world, not just on a mood board.
Hiding the six-pointed star in the negative space between six triangles rewards a second look without needing a caption, and flattening the A's apex to echo them is what actually ties the wordmark to the mark instead of just sitting next to it.
Appreciate that, that's exactly the goal with a mark like this: reward attention without demanding it. Glad it read that way.
Impressive work — clean strategy translated into beautiful visuals.
thanks.
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Aryna, that golden symbol pops so nicely against the plum background ✨
Finally a Contra Top Independent!
Been part of this community for a few years now, sharing my work, joining challenges, meeting some great people, and even picking up a few wins along the way.
I've genuinely enjoyed being part of Contra and seeing how much the platform has grown.
This one means a lot. Big thanks to the Contra team for the recognition!
More to come!
this is really nice 100%. nice job