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When I started on ACME, I kept coming back to one idea: convergence. It's an AI/DevOps brand, and I wanted to skip the usual circuit-board clichés and find something that felt smart without overexplaining itself.
I started sketching with triangles — sharp, directional, technical. Arranging six of them together created a hidden six-pointed star in the negative space. That was the moment it clicked.
I built the mark on a tight grid so it'd hold up at any size, then landed on a deep teal paired with electric lime — grounded but energetic, and different from the usual SaaS blue.
For the wordmark, I flattened the top of the "A" to echo the triangles, tying the logo and lettering together.
Last step was just living with it — dropping it onto a phone home screen, a social profile, a landing page — to see it work in the real world, not just on a mood board.
Hiding the six-pointed star in the negative space between six triangles rewards a second look without needing a caption, and flattening the A's apex to echo them is what actually ties the wordmark to the mark instead of just sitting next to it.
Appreciate that, that's exactly the goal with a mark like this: reward attention without demanding it. Glad it read that way.
Impressive work — clean strategy translated into beautiful visuals.
thanks.
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Absolutly love ittt
ketchup has looked the same for decades. POMORA was designed to make the category look again.
brand identity and packaging system for a contemporary ketchup brand, built on one conviction: a classic product with genuine quality deserves a visual language that shows it before the bottle is even opened.
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the tomato deserved better packaging. finally.
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