What if a skincare website could look beautiful AND make shopping effortless? ✨
I recently designed a premium, Gen Z-inspired skincare website concept for Purely Prep.
Instead of just creating an attractive homepage, I focused on what matters in eCommerce: building trust, simplifying product discovery, and creating a smooth path to purchase.
Here's what I designed:
✨ Premium, mobile-first UI/UX
🛍️ Quick Shop and conversion-focused product sections
💜 Interactive skincare routine finder
⭐ Customer review and video testimonial layouts
🎥 Shoppable video sections
🛒 Product bundles and purchase reassurance
This is an independent design concept built with Lovable, not a completed client project or live Shopify store. The framework is designed with future Shopify implementation in mind.
I wanted to test whether Invideo Editor’s AI timeline agent could take multiple disconnected raw camera angles and engineer a broadcast-ready commercial teaser with custom optical transitions from scratch.
How I built it:
The Footage: 6 raw, silent studio B-roll angles of the $3M Gordon Murray T.50 hypercar.
Agent Direction: Prompted the agent with a visual reference to sequence a 14-cut teaser alternating forward and reversed speed ramps, scored to a dark cinematic sub-bass pulse. It engineered an Aero-Viewfinder & 35mm Optical Shutter Burn transition system on Track V2 (Screen blend mode) and synced mechanical shutter snaps with deep sub-bass impacts across every cut.
Human Refinements: I dialed the exposed Inspector controls to extend the optical flash duration to 8 frames (ensuring the full glowing viewfinder frame lands visually), pushed layer opacity to 100%, and balanced the sub-bass impact levels.