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Taste Test
Went with B, the geometric hexagon holds up better at favicon size and reads more premium in black and white than a gradient mark would.
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LOGO vs. BRANDING — What's your take? 🍵
I'm curious...
Which one makes a stronger first impression?
Do you prefer the simplicity of the logo or the personality of the complete branding?
I'd love to hear your thoughts! 💚
0 voted
0%
7 voted
100%
7 votes
Closed
makes me want a matcha haha, cool
Been working on this fintech concept and I’m curious about one thing: which direction feels better?
A or B? 👀
Same product, slightly different visual approach. One has to go, and I want you to be the judge.
What's your pick?
6 voted
75%
2 voted
25%
8 votes
Closed
To be honest both of them are the same to me but they are great 🎉
If a logo had to tell what a brand does, Apple would be a fruit stand.
New on our blog: why comparing "logo + guidelines" with a branding process is comparing two different products, how to tell whether you need a new logo or a new brand, and why sometimes the professional move is to turn the work down.
A logo is the signature. The story is everything else. Read it here: https://ander.agency/blog-posts/branding-is-not-a-logo