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Exterior concept shots for new 3d configurator for automotive 3d project. Little more photographic take with help of Indigo. Mostly about focal, composition and spectral tone mapping.
Thanks @Ciro Duro ! I was just brief revisiting both Indigo Renderer and old project, but now I consider using Indigo for interactive web 3d projects as spectral light simulation is amazing and chemical film response works really great for mood and colorist aspects.
These were actually just byproducts of exploration done in separate post:
https://on.contra.com/qnrMzc
on.contra.com
Working on a visual concept of new automotive 3d configurator, new level of WebGL quality and ton...
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I really like how the visual identity carries from the artwork into the website. The landscape makes the whole page feel distinctive without overwhelming the message.
FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
The red-and-blue packaging system feels wonderfully confident, and the tiny “featured” moment makes the presentation feel like part of the brand world. Great balance of restaurant warmth and editorial polish.