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Most websites fail before the first line of code is written. Here’s why: nobody asked the right questions. Before I build any website, I ask 3 things:
1. Who is the visitor?
A student and a business owner need completely different pages. 2. What should they do in 10 seconds?
Call, buy, or book. One clear action, not five. 3. What makes them hesitate?
Slow load, unclear pricing, no reviews. I fix these first. Design is easy to copy. Strategy is what makes a website work. If you’re planning a new website or want to fix an old one, I’d love to hear about your project. Which one do you struggle with most: getting visitors, or turning them into customers?
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Here's something I've been thinking about as we begin another working week.
𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗜𝘁 𝗵𝗮𝘀 𝗮 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
Think about it.
Someone hears about your business through a friend.
They see your services mentioned on LinkedIn.
They come across your work through a recommendation.
And because they're interested, they decide to search for you online.
What happens next?
They find a website that hasn't been updated in years.
The services don't reflect what the business currently offers.
There are no recent projects or examples of previous work.
And very little information to help them feel confident about reaching out.
The business might be doing excellent work behind the scenes.
But the online experience is telling a completely different story.
𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗿𝗲 𝘁𝘄𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝗵𝗶𝗻𝗴𝘀.
A good website should help reinforce the trust you've already started building elsewhere.
It should show people what you do, demonstrate your value, and give them confidence to take the next step.
As we begin this new week, here's something worth considering:
𝗜𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗵𝗲𝗮𝗿𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝘄𝗼𝘂𝗹𝗱 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗼𝗿 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗿𝗲𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿?
I'd love to hear your thoughts.
I am Michael Tewogbade, a WordPress Website Designer and Elementor Expert who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into valuable tools that support growth.
Sometimes, a business doesn't have a visibility problem. It has a credibility problem. That line lands hard, and the whole recommendation-to-Google-search scenario is painfully real. A good website reinforcing trust you already built elsewhere is the perfect way to sell this.
Clean mobile execution Dario! 📱 Love how bold DOVV's identity stays even on small screens. "WE BUILD SITES THAT MOVE PEOPLE" hits hard, and those sticky note cards in the middle for Discovery / Design / Framer Build / Launch are such a fun, scannable touch. That SAY HELLO page is super minimal and direct. Great Framer build!
Designed Oculus, a crypto dashboard where every tile is double-outlined, flat and unapologetically colorful.
Warm paper canvas, ink black anchors, mono micro-type, and an eye that follows your cursor.
Built with GSAP + Framer Motion. Light mode only, on purpose.
light mode only, on purpose. respect.