A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.

The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.

Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.

Looks very nice welldone

My career as a designer has never been a consistent one. No straight line. No winning year on year. Honestly, the bumpiest journey imaginable to get where I am. I started in this industry with a cracked version of Photoshop, running on a PC that would crash with anything I designed. I once worked for a company on 12k a year and could barely make rent. But I did what I could, because I love what I do. To anyone expecting perfection in your first year, think twice. Technology lets us get better faster, sure, but you still need the fundamentals of design and business. Without them you're just guessing at what's good, and your clients pay the price. Take your time. The reality of success is still damn hard work. A social following doesn't pay the way you think it does not unless you know how to sell or create. If I could give someone a piece of advice, it'd be this: Be patient, Be willing to give more than you take and don't rely on AI to do all the thinking for you.

How long have you been in this industry? Since I started this career, I have been a huge fan of your work. From which design period did you start to show the desired outcome after you joined?