Sometimes I like to rebrand football clubs as personal projects. It allows me to try different design styles, express my taste, and push the limits of creativity without having to worry about all the business side of things. And I usually go all out. Brand strategy, logo suit and variants, typography treatment, art direction, illustrations, etc. This is what keeps things fun for me, and the goal is always to then be able to work with people and brands that are into the personal projects I share. It's like a full circle moment every time. Anyways, the recent personal project has been re branding Manchester City. Here is some of the assets I've come up with. The next step is applying brand colours and bringing all to life in a case study. Sharing more very soon.