Meet Lucy, an AI product mentor that walks you through the phases of creating a product: discovery, product definition, UX design, prioritization, architecture, build planning, and launch.
You don’t need to know the process. But you do need to understand it if you want to pitch it and believe in it. Lucy thinks with you: exploring your market, challenging assumptions, helping you pivot, and turning a rough idea into a clear direction.
Along the way, it teaches essential concepts, guides you through design principles, and explains technical decisions in plain language.
Your decisions take shape in connected visual maps and structured documentation that evolve with your idea, ready to guide AI coding tools, or share with collaborators and future teams.
A product you understand. A plan you can build from. The confidence to lead it.
Lucy is for the unstoppable makers, the relentless who push through, the ones who no longer want excuses not to create. More soon!
A bold, cinematic website concept for a modern creative production studio.
FORMA is a concept website that shows how strategy, design, and digital production come together in one immersive brand experience. The design is built on three things:
Editorial layouts that give the content room to breathe and set a confident, magazine-style rhythm
Cinematic red-lit photography that gives the brand a dramatic, memorable visual identity
Expressive typography that carries the studio’s voice and guides the eye through each section
The goal was a site that feels like the studio’s work: striking, intentional, and made to leave an impression.