Videofactory AG × ePost — DOOH Explainer

Videofactory AG (Switzerland) approached me to create an animated explainer for ePost, designed for digital out-of-home advertising.

Because the video runs without sound, the focus was on clarity through motion: bold animations, clean transitions, and intuitive icons that communicate the message instantly.

The challenge was simple: make the product understandable in seconds, even for someone walking by.

The result is a short visual-first explainer that works purely on rhythm, design, and storytelling.