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Hi everyone,
I built Horse Nation, an online marketplace for buying and selling horses in Australia. Marketplaces sound simple until incentives drift -- sellers want visibility, buyers want relevance, and the platform sits in the middle.
I focused on search quality, clean data relationships, and controlled exposure, instead of trying to out-feature competitors. The goal was trust, not novelty.
Since launch, listings grew by 40%, engagement more than doubled, and search actually does what users expect it to do.
Marketplaces don’t scale on features. They scale on restraint.
App Link: https://horsenation.com.au/version-test
The network for creativity
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