Papelino is a children’s IP owned by Fly Media, created to combine imagination, adventure and creativity inside a visual universe made of cardboard.

My wife and I were responsible for the creative development of the project, including the core concept of the IP, character creation, visual world-building, set design, AI animation generation and episode editing.

The concept of Papelino is to transform simple everyday situations into big imaginative missions, always starting from something children can build, play with or explore. Within this universe, cardboard boxes become toys, sets, vehicles, tools and portals to new adventures.

The project brings together children’s storytelling, character-driven narratives, animation and audiovisual production, creating a playful and expressive world with a strong visual identity.

One of the main creative challenges was developing and maintaining a consistent visual language for Papelino, Lina and Mimo, while preserving the charm of cardboard, the handcrafted feeling of the world and the energy of a modern children’s series.

Beyond long-form episodes, the IP also expands into short-form social media content, tutorials, clips and universe-building videos, creating different ways to connect with children and families.

Papelino is a story about imagination, creativity and play, showing that with the right idea, a simple cardboard box can become anything.