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Doritos – Interactive Brand Experience Web Application
This project showcases a bold and immersive Doritos web application designed to create an engaging digital brand experience through modern UI/UX, interactive animations, and dynamic visual storytelling. Rather than a traditional website, the application delivers a highly interactive experience that captures Doritos' energetic and vibrant brand identity.
The portfolio includes a complete walkthrough video demonstrating smooth page transitions, engaging micro-interactions, and visually rich interfaces that keep users immersed throughout the journey. Every screen is crafted with a strong focus on usability while maintaining the bold colors, playful elements, and high-energy aesthetic associated with the Doritos brand.
From product showcases and promotional sections to interactive navigation and campaign-focused experiences, the web app is designed to maximize user engagement and strengthen brand recall across digital platforms.
Project Highlights
Interactive Web Application Design
Brand Experience UI/UX
High-Fidelity Interface Design
Motion-Rich User Experience
Product Showcase Experience
Responsive Web Design
Interactive Prototyping
Modern Design System
Campaign Landing Experience
Smooth Micro-Interactions & Animations
This project demonstrates how creative UI/UX design and interactive web experiences can transform a product campaign into an engaging digital journey, helping brands connect with audiences through memorable visual storytelling and intuitive user experiences.
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Day 3 of working on my project for the Lovable Challenge.
And somehow, almost one full day of those three went into the intro you see when the page first opens.
Not because it was necessary — mostly because I’ve wanted to try something like this for a long time.
Web design and development are far from my main field, so I kept putting this idea off. This challenge finally gave me a reason to test it properly — and seeing it actually work is ridiculously satisfying.
The video was converted into an image sequence and tied directly to scrolling on desktop and swiping on mobile, so the animation is controlled by the user as they move through the page.
Right now the project is already at Build 4.2.3.
The backend is working properly, the main mechanics are in place, but visually… there’s still a lot to redo. The current plan is to rebuild almost the entire visual layer before the final version.
I also found out today that Lovable reduced the number of prize spots quite significantly — apparently, there will only be 3 finalists.
That definitely makes the odds a little more painful 😅
But either way, I’m already getting a new portfolio case out of this project, and I’m finally experimenting with things I’ve wanted to build for a long time.
How’s everyone else doing?
Still working on your project, or have you already submitted it?
Or did you decide not to participate at all? If so, I’m curious — what made you skip it?
