My role. Lead Shopify Developer
Developed a modern Shopify e-commerce store for Wicked Crisps, a premium baked snack brand focused on healthy, veggie-based crisps. Customized the Shopify theme to showcase products with a clean, conversion-focused design, responsive layouts, engaging product pages, and a seamless shopping experience. Integrated optimized collection pages, cart functionality, and performance enhancements to deliver a fast, user-friendly storefront that reflects the brand's identity and supports online sales.