If you only show final logos, you’re hiding the real work. Not every logo you see here was meant ...If you only show final logos, you’re hiding the real work. Not every logo you see here was meant ...
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Lora Raleva
• Jan 23
If you only show final logos, you’re hiding the real work.
Not every logo you see here was meant to survive. And maybe that’s the point.
To arrive at one final direction, you have to go through many that won’t make it. This is what a process of thinking, testing and eliminating looks llike.
Searching for the right answers looks messy. But that mess is where the real value sits.
In the decisions that shape the final logo, not just the logo itself.
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