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I’ve been building SabiFlow for a while, and honestly, the most interesting part of the project isn’t the code.
It's the problem.
Because it's personal.
I've experienced that thing where money comes in and somehow, without you really noticing, it starts disappearing.
Not because you don’t earn enough.
Not necessarily because you're irresponsible either.
Sometimes money simply has no job when it arrives.
And as an engineer, that got me thinking:
What if the problem isn't budgeting? What if the problem is that we’re asking people to make too many good decisions at the exact moment they have the most temptation to make bad ones?
That question became the foundation for SabiFlow.
Instead of telling someone, "You should save 20% of your income," I started thinking about what would happen if the system simply helped assign every inflow a purpose the moment it arrived.
That led me down a rabbit hole.
Funnels.
Automated distribution.
Wallet infrastructure.
Virtual accounts.
User behaviour.
Transaction flows.
KYC.
Compliance.
Even the psychology behind notifications.
And this is probably my favourite part of being both an engineer and a founder.
I don’t just ask:
"How do I build this feature?"
I ask:
"Why does this problem exist, and what kind of system could make dealing with it easier?"
Then the engineer in me comes along and asks:
"Okay… but how do we actually make this work reliably?" 😂
That tension between the founder thinking about the problem and the CTO thinking about the system is probably what I enjoy most about building SabiFlow.
I’m still figuring a lot of it out.
But I'm curious:
What’s a problem you’ve experienced personally that eventually made you want to build something around it?
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Here’s an honest post.
I think I’ve reached a point where I have to admit something:
I’m much better at designing and building products than marketing them.
I know a lot of the things I should be doing, social media, community participation, outreach, UGC, SEO, partnerships, talking to users consistently, etc.
But knowing what to do and actually doing it consistently are very different things.
I run a service business, work on a few products, manage projects, and usually have a lot on my plate. So marketing gets some attention for a few days, then something else becomes more important, momentum breaks, and I’m back at the same place.
And sometimes I genuinely wonder: Is the product not working, or am I simply not giving distribution enough attention?
I built a tool called Mably, a client experience tool for freelancers and service businesses that helps keep client communication, files, feedback, approvals, project updates, payments/links, and everything around a client project in one clean place.
And I genuinely believe the product is strong.
Mably wasn’t something I threw together over a weekend because AI made it easy to build another SaaS. I’ve spent a lot of time researching how freelancers actually work with clients, designing the experience, building it, improving it, and thinking deeply about the problems it should solve.
But there’s one part where I know I’m weaker:
Marketing.
I’ve tried marketing Mably here and there, Google, communities, outreach, affiliates, content, etc., but I haven't been able to stay consistent with any of it. Part of that is simply time. I run a service business, work on products, manage projects, and usually have quite a few things on my plate at once.
And part of it is probably that I'm just much better at designing and building products than I am at marketing them. Sometimes I know exactly what I should be doing, social content, community participation, outreach, UGC, partnerships, SEO, talking to freelancers every day, but knowing the strategies and actually executing them consistently are two completely different things.
Right now, Mably has only 4 paying subscribers. That obviously isn't a huge number. I didn't personally know or reach out to any of those 4 people. That didn't worked out so far. They found Mably organically, mostly through Google, signed up, paid, and then I started talking to them.
And their feedback has honestly surprised me. One of them basically told me, *“You can count me as a lifetime customer.” *Another rated Mably 9/10, while also giving me a few features they'd love to see added. That means a lot more to me than getting 100 free users through people I personally convinced to try it. It tells me there might actually be something here.
I've also tried affiliates, but I think Mably is simply too early for that. Affiliate programs become much more interesting when there's already momentum, customers, proof, and enough conversion data behind the product.
And I can't afford to throw a huge marketing budget at it right now either.
So I've been thinking about something different:
Finding a partner.
Someone who genuinely understands marketing/growth/distribution and enjoys that side of building a company as much as I enjoy product and technology.
I'm not coming here with a predefined arrangement.
If Mably looks interesting to you, let me know, what can you bring to the table? What would you actually want to work on? And your offer. I'm open to hearing different partnership structures and ideas. I can handle the product, design, development, infrastructure, improvements, and technical side.
What I really want is someone who looks at Mably and thinks:
“I know how we can get this in front of the right people.”
If that's you, or if you know someone like that, I'd genuinely love to talk.
I developed NutriFit, a responsive landing page for a nutritionist using React and Tailwind CSS. The website includes service sections, consultation options, reviews, FAQs, responsive design for desktop and mobile, language support, and a WhatsApp integration so users can contact the nutritionist directly. The goal was to create a clean and friendly experience that builds trust and makes booking or asking questions easy.
