From A–Ш is an experimental typography project exploring Macedonian identity through the Cyrillic alphabet. My role was to research and translate elements of Macedonian culture, nature, architecture, landmarks, traditions, and influential people into a series of custom-designed letters. Each letter was individually designed and inspired by a different aspect of Macedonian heritage, emphasizing its unique story and visual character. The result is a typographic system that connects the alphabet with cultural symbolism, celebrating the richness and diversity of Macedonian identity.

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Like this point.

I spent some time looking through bestselling books on Amazon today.

Something stood out.

Many of the titles weren't particularly clever.

They weren't trying to impress anyone.

They were clear.

You immediately understood what the book was about and who it was for.

That made me think:

We often overestimate creativity and underestimate clarity.

Whether it's a book title, a post, or a business message, people can't engage with what they don't understand.

Sometimes the most effective message is simply the clearest one.

Have you ever chosen a book just because the title immediately made sense?