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An exploration of how a strong hero section can establish the entire mood of a digital experience.
For this project, I wanted to blend classical imagery with a more contemporary, cinematic web direction, large editorial typography, restrained UI, immersive motion, and a hero that immediately sets the visual language for everything that follows.
I designed and developed the experience while experimenting with Midjourney × Krea during the visual exploration process, then carried that direction through the interface, interactions, and final build.
A study in art direction, web design, motion, and development and how new creative tools can make the path from an early visual idea to a working experience significantly faster.
Role: Creative Direction, Web Design & Development
Exploration: Midjourney, Krea
Build: Next.js
Still exploring where this visual language can go.
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12 voted
24%
37 voted
76%
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