Most SaaS companies still treat video like an afterthought. They run a launch, push out one explainer, and call it done. Here's the shift I'm seeing: Video is moving from nice-to-have to mission critical.   Not just top-of-funnel.   Every stage, every feature, every update gets its own short, clear visual story. Self-serve onboarding?   Video walkthroughs kill the need for support calls. New features?   A 30-second demo outperforms a wall of text every single time. Customer success?   Quick explainer clips close more tickets than docs ever will. Static screenshots can't compete.   Users expect to see products in motion before they even sign up. The winners are building video into the product, not just the marketing. If you're not making video part of your core SaaS ops, you're already behind. The bar has changed.   Your competition knows it. Adapt or get left behind. Best, Ali Hassan