I designed email campaigns for an Ankara brand. The goal was bringing authentic African aesthetic...I designed email campaigns for an Ankara brand. The goal was bringing authentic African aesthetic...
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I designed email campaigns for an Ankara brand. The goal was bringing authentic African aesthetics to digital spaces. This work from last year was all about creating visual experiences that celebrate culture, connect with customers, and drive results. 🎨
What stood out most? Knowing that every email was an opportunity to showcase the beauty and craftsmanship of Ankara.
Grateful for the chance to contribute to a brand rooted in African tradition and innovation.
A yoga website designed to make you slow down before you even book a class.
Sōluna is built around a simple idea: yoga is more than the practice itself. It is about creating space to move, breathe and reconnect.
Montrose was created around the little details — thoughtful packaging, handwritten notes, familiar rituals, and a table that invites you to stay a little longer.
Inspired by the charm of old cafés and the warmth of places with a story, Montrose brings together a sense of nostalgia, thoughtfulness, and quiet beauty.
A yoga website designed to make you slow down before you even book a class.
Sōluna is built around a simple idea: yoga is more than the practice itself. It is about creating space to move, breathe and reconnect.
That idea became the starting point for the website.
I wanted the visual direction to feel calm without becoming predictable, so I combined warm neutral tones with deep charcoal, forest green and muted gold. Large photography, editorial typography and generous spacing give the page a slower visual rhythm.
The homepage introduces the brand, guides visitors through the different classes, highlights wellness retreats, shares community experiences and eventually leads them toward booking.
Rather than filling the page with typical fitness website elements, I focused on how the visitor should feel while moving through it.
Calm. Curious. Comfortable enough to take the next step.
Creative Direction: Yoga & Wellness, Web Design, UX/UI, Brand Design, Art Direction, Responsive Design