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I u se 5% AI and 95% my own creativity in this whole design
I use AI for:
- checking if the copywriting solves the problem for the site's target audience
- generating text styles
- checking if there are any colour or typography issues
all the other stuff was my part:
- create the copywriting
- create the structure of the site
- designing visuals to match the copywriting
my point is: don't let AI do all the work
let it do all the boring stuff and do the fun stuff yourself
PS: I am open for projects: alikashif.co
Absolutely!!
Nice work! AI just makes repetitive tasks faster
Absolutely man!
Breaking it down like that, copy validation and text styles from AI, the rest yours, is a useful split to actually show instead of just claiming it. Have clients ever asked about the AI part, or has nobody brought it up so far?
Use AI to do the lifting, but be the creative director the effort and intentionality in key decisions is really what differentiates a great product
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A beautiful website can lose a surprising amount of its character on a phone.
Not because it’s broken.
The buttons work, the sections stack, and everything technically fits. But the rhythm feels flatter, the hierarchy becomes weaker, and the mobile version starts to feel like a leftover from the desktop.
I wanted to avoid that with Sirnik, TOSOO, and APVist.
Each project needed its own mobile edit: deciding what belonged first, what could be simplified, and which visual moments were worth protecting.
I brought a few of those screens together in this short reel.
Different brands and different visual systems, but the same goal:
The mobile version should feel designed - not adapted.
If you’re working on a website and want that same level of care across every screen, let’s talk!
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
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01 is perfect
A few recent projects that made it out of Figma and into the browser 👀
The transition from that portrait hero into the stacked device mockups is smooth, curious how much of the three.js layer is custom versus a library like R3F.