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An educational article exploring how valuable content helps brands build trust, educate their audience, and create stronger connections through clear, meaningful, and audience-focused communication.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A year ago, I moved from our i18n team at Canva, where I led and supported template campaigns built around cultural insights, local context, and the nuances of how people celebrate, communicate, and create across different locales.
Now, on Growth, my design team's starting point looks different. We work mainly from SEO data, search behavior, and signals around what people are actively looking for 👀
Different insight. Different source. Same creative process: find the signal, ground it in real-world research, understand the person behind it, and turn that understanding into something useful, relevant, and worth creating.
It’s honestly been interesting to see how changing the input can change the output, while the fundamentals of good design stay surprisingly the same.
Here’s a look at what my team has been making so far this year! ✨
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Disclaimer: Performance metrics shown are illustrative and for presentation purposes only
Social Media & Paid Media Strategy Tre Sorelle
I supported Tre Sorelle, a Saudi luxury fashion brand, with social media growth, paid media planning, audience research, competitor research, and organic community engagement.
What I worked on
Paid Media Strategy
Built a structured audience-testing approach for GCC markets.
Planned separate age-group ad sets to identify stronger audience segments.
Supported TikTok Traffic campaign setup, including targeting, placements, budget and creative configuration.
Reviewed creative performance signals such as views, engagement and play time to inform creative testing decisions.
Assessed Meta Business access and tracking requirements and identified issues preventing Instagram ad setup.
Audience & Competitor Research
Researched luxury, modest-fashion and abaya audiences across the GCC.
Analysed competitor positioning, content styles, visual presentation and engagement approaches.
Identified opportunities for Tre Sorelle to strengthen its organic presence and connect with more relevant audiences.
Organic Growth
Started strategic community engagement by researching relevant fashion audiences and conversations.
Engaged with relevant users through existing community conversations rather than relying on mass or artificial engagement.
Focused on building genuine awareness and identifying potential customers and advocates.
Tools
TikTok Ads Manager · Meta Business Suite · Shopify · Instagram · Canva · Google Sheets · Google Docs
Project focus
The overall objective was to create a more structured approach to brand visibility, audience growth, engagement, website traffic and future customer acquisition, while using research and performance data to guide decisions.
Great strategy work! 👏
Sound Perfection — Premium Audio Campaign
Description
A bold, conversion-focused promotional banner created for a premium audio brand concept, designed to make the offer immediately visible while maintaining a polished, high-end visual identity.
I developed the composition around a strong gold, navy, black, and white color palette, using contrast to create a premium technology feel while keeping the promotional message easy to scan.
The design combines large-scale typography, geometric elements, product-focused imagery, promotional messaging, and visual hierarchy to guide the viewer from the brand name to the main headline and finally to the 20% discount offer.
I also adapted the original banner into a 1600 × 1200 px format, carefully maintaining the composition, readability, image placement, and overall visual balance.
Design focus:
Premium audio & technology aesthetic
Promotional campaign design
Strong typography and visual hierarchy
Strategic image composition
Geometric shapes and layered elements
High-contrast color pairing
Social media & digital marketing graphics
Precise resizing and layout adaptation
Tools: Kittl, image editing & digital design tools
Content StrategySocial Media MarketingSocial Media StrategyBrand Audit DesignCreative DirectionKittl DesignAdobe IllustratorAdobe InDesignKittl
Clean and premium design! 🔥