let's play a game, shall we? you're looking to purchase from a natural beauty/self-care brand as a treat to yourself, someone special in your life, but you're seeking something that's both fun & natural, rooted in a trustworthy sense of belonging.

meet bloom & cosmic, both speculative, mid-20s-WOC-founded beauty brands that present much differently aesthetically but both stick true to similar values, namely transparency about their products' ingredients & putting the consumers' needs first. from visuals of their brand boards alone, which company are you more likely to put your dollar towards?

Bloom makes it pop really nicely for me, love it!! 🚀

✨ Two logo directions. One final choice. For Belladia, I explored two very different approaches — one feels elegant and lightweight, while the other is bold, clean, and confident.

Which direction would you pick for the brand? 👀

A — Elegant & Refined B — Bold & Modern

Vote below 👇 and tell me which one feels more memorable! 🎨

I’d pick A — Elegant & Refined. It feels more distinctive and premium, especially for a beauty/lifestyle brand.