Two different treatments over a mock small business social ad. Which style grabs your attention m...Two different treatments over a mock small business social ad. Which style grabs your attention m...
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Two short motion ads for Instaheadshots, an app that turns ordinary selfies into studio-quality professional headshots with AI.
🎬 Ad 1: "Slide to Unlock" (10s)
A product-flow spot. It opens on a glowing slide-to-unlock button, then shows the app's processing and generating screens as a casual selfie becomes a polished headshot. It ends on the brand and a "Try Instaheadshots" CTA.
🎬 Ad 2: "Everyone's Upgrading" (20s)
A social-proof spot. Notification cards stack up as Sarah, Daniel and Priya each post a new profile photo within one week. The punchline is "everyone is using the exact same Instaheadshots to upgrade," which works on FOMO and ends on a clear CTA.
What I did: concept, motion design, UI animation, kinetic typography, sound sync
The first is a burgundy tube on mint, lid off, cashews and caramel cubes spilling out with a thread of caramel across the surface. Deep red serif, soft shadow, nothing else.
The second is a yellow pouch on blue, navy bowl of cashews beside it, a few nuts and caramels loose in front. Product shot on the pack, headline bold in cream.
Exploring two visual directions for Eunoia, a mental health & psychiatry brand.
Direction 01 - Warm peach, orange and soft pink tones for a calm, human and comforting feel.
Direction 02 - Lime and periwinkle tones for a fresher, more optimistic and contemporary expression.