Exploring how color psychology changes product perception for a sweet treat poster.
Concept 1 (Vibrant Coral): Built for high visual impact and immediate commercial urgency.
Concept 2 (Minimal Slate Blue): Built for editorial clarity and modern visual contrast.
Both layouts hit key design fundamentals, but they target different brand voices. Which direction would you deliver to the client? Let me know in the comments.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.