A few days ago I posted a small motion teaser. Now the whole thing is live on my profile: 12 pages designed in Figma, a design system, and a homepage I built in HTML, CSS and JS with every interaction working.
12 pages in Figma plus a design system, then hand coding the homepage with every interaction working is a great way to show the concept holds up, Sofiia. Nice to see the teaser turn into the full project.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.