SaaS Website Design Begins with Strategy and DiscoverySaaS Website Design Begins with Strategy and Discovery
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A great website doesn't start in Figma. It starts with asking the right questions.
One thing I believe every website project needs before jumping into design is a clear understanding of the business behind it.
Who are we designing for? What problem are we solving? And what should make someone trust the product enough to take action?
That's why I like the approach behind this LedgerFlow concept project. The discovery process comes first, so the design has a clear purpose rather than just looking good.
Looking forward to seeing how this develops from strategy and discovery into a complete SaaS website.
What's your first step when starting a new website project: research, strategy, or visual exploration?
The first thing I created for LedgerFlow wasn't a screen.
It was a set of questions.
I'm kicking off a new concept project: **LedgerFlow, an accounting and financial management SaaS platform for small businesses, freelancers and independent business owners.
The goal is to design a...
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